Your Ideal Partner for FMCG Sales, Marketing and Distribution in the Australasian Region
Anthony Harb
Anthony Harb is the founder and Managing Director of Sellmark Group. He’s a natural entrepreneur having started his first business at the age of 21 (and to be honest, he never stopped). Anthony is a guide to several start-ups. His key strengths are strategic management, sales and marketing.
Some of the brands Anthony has worked with since starting Sellmark include Sofiesse, Excel facial tissues, Cocofiji (social enterprise), Bilpin Apple Juice, and Pam Pam buns to mention a few. He is also involved in the development of a shopping platform.
Anthony’s experience includes working for a range of FMCG and grocery businesses for almost a decade prior to starting Sellmark. These included well-known brands such as Just Juice, Cadbury Schweppes, Greens General Foods, private label development for Dairy Farm Group and ABC tissue products. He worked for an American consultancy that managed private label brands across several international markets. Anthony was also instrumental in the launch and growth of both Supercoat Pet Food and Quilton toilet tissue, with each brand reaching a turnover of over $100million.
Grow your FMCG business with the confidence of 30 years experience.
Looking to elevate your business to new heights? Based in Sydney, Australia, our business specializes in a full spectrum of business services designed to help you succeed in today’s competitive market. We start by assessing your Minimum Viable Product (MVP) to ensure it meets market demands, and then move on to strategic business planning tailored to your unique vision. Whether you are launching a startup brand or growing an established brand, venturing into social enterprise development, or pioneering innovative food research and development, our expert team is here to guide you every step of the way.
In addition to our foundational services, we excel in bringing your products to market with precision. From production and marketing to distribution, we handle all the complexities of launching your product, allowing you to focus on your core business. Our deep understanding of the Australian market, combined with global insights, enables us to craft strategies that resonate with your target audience and drive tangible results.
At the heart of our business is a commitment to scaling your business to profitability. We don’t just offer advice—we partner with you to implement actionable plans that lead to sustainable growth. Whether you’re a startup looking to make your mark or an established business aiming to expand, our team is dedicated to helping you achieve long-term success. Let us transform your vision into a thriving, profitable reality.
30+
years Experiences
With over 1000 products
launched
Capabilities
Services
Developing comprehensive frameworks to guide client organizations toward achieving their long-term goals. It includes analyzing market trends, assessing internal capabilities, and crafting actionable plans to optimize performance and drive sustainable growth.
Helping clients expand their operations efficiently while maximizing profit margins. This process involves optimizing resources, streamlining processes, and implementing growth strategies that align with financial goals to ensure sustainable profitability.
Creating innovative food products and improving existing ones to meet market demands and consumer preferences. This process includes ingredient analysis, flavor testing, and developing production methods that ensure quality, safety, and profitability.
Assessing the essential features and functionality of a product to validate its market potential with minimal resources. This process includes gathering user feedback, analyzing market fit, and refining the product to ensure it meets core customer needs before full-scale launch.
Creating and managing customized product lines for clients to sell under their own brand. This process includes product formulation, packaging design, and supply chain coordination to ensure high-quality, market-ready products that align with the client’s brand identity and business goals.
Coordinating the end-to-end process of bringing a product to market, from manufacturing to consumer delivery. This includes optimizing production efficiency, developing targeted marketing strategies, and managing distribution channels to ensure timely and effective product availability in the market.
Building businesses that prioritize social impact alongside financial sustainability. This involves creating business models that address societal challenges, designing strategies for revenue generation, and measuring success based on both social outcomes and profitability.
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